Tyler Randall · 12 Jun 2025 · 3 minutes

ADVISOR TRAINING

600 Advisors Just Experienced This Roth Training. Now You Can Get It for FREE.

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Are Roth Conversions a good idea in today’s tax and market environment? 

Can you really generate quality appointments through LinkedIn?

Will the Trump tax cuts be extended? 

And what’s the best approach for legacy funds with the products on the market today?

Last week, nearly 600 advisors got the answers to these questions and more during Stonewood’s Virtual Innovate Summit. 

We know summer can be a slower season in some advisor practices. So we thought, “What better time for our newsletter subscribers to get access to all this learning, too?”

And that’s why we’re offering you a chance to watch all three Virtual Innovate sessions – for free! But don’t delay, because the recordings are only available for the next two weeks.

Whether you’re in your office or on vacation at the beach this month, we invite you to spend some time sharpening your sales skills and gaining valuable information on what’s happening in Washington to share with your clients. 

Read on to see what each day’s agenda delivers. 


Day 1: Tax & Legislative Update, Optimizing Roth Conversions, Automated Webinars

Topics Covered: 

  • Why rising taxes could be the biggest, least understood risk facing today’s savers – even with an extension of the TCJA looking likely in the weeks to come 
  • How to optimize Roth conversions for your clients, minimizing both taxes and IRMAA
  • What the latest news from Washington could mean for your clients and their retirement assets
  • How to leverage automated webinars to generate leads for your practice

{% icon icon_set=”fontawesome-6.4.2″ name=”Circle Arrow Right” style=”SOLID” height=”20″ purpose=”decorative” title=”Circle Arrow Right icon” %}Watch Day 1


Day 2: Structuring Roth Conversions for Legacy, Marketing Messages, Lead Gen with LinkedIn

Topics Covered: 

  • Why it’s important to evaluate a Roth conversion’s break-even point – and when to leverage alternate approaches
  • The top-converting messages on taxes and legislative change
  • How to educate your clients on potential changes from Washington – without getting political
  • How to leverage LinkedIn to generate new leads 
  • 2025’s top approach to maximize legacy for your clients

{% icon icon_set=”fontawesome-6.4.2″ name=”Circle Arrow Right” style=”SOLID” height=”20″ purpose=”decorative” title=”Circle Arrow Right icon” %}Watch Day 2


Day 3: Income Sales Ideas, Tools for Practice Growth, What’s Next for the Markets

Topics Covered: 

  • How to incorporate AUM, annuities, and life insurance into a complete approach for your clients
  • The year’s top tools to drive lead gen, client acquisition, and client retention
  • What could be ahead in the markets for your clients – and how to help them prepare
  • Strategies to drive growth through the end of 2025 – and beyond

 {% icon icon_set=”fontawesome-6.4.2″ name=”Circle Arrow Right” style=”SOLID” height=”20″ purpose=”decorative” title=”Circle Arrow Right icon” %}Watch Day 3


Special thanks to Stonewood partners who helped educate advisors throughout the training: RA Marketing with webinar best practices, Trained Advisor with LinkedIn insights, and AUM Navigator with the latest on the markets. 

If you’re ready to put all the Innovate learning to work growing your practice, Stonewood has the tools, lead gen, and software to help. Click here to schedule a call with our team, and we’ll show you how to dramatically grow your practice with tax messaging in the year ahead. 

Here’s to a summer of learning!

Tyler Randall
About the Author

Tyler Randall

Tyler Randall is the National Sales Director at Stonewood Financial. He works with financial advisors across the United States helping them position annuities strategically in retirement plans. Over the past 15 years, he's coached advisors who have written over $400M in annuity premium. His approach focuses on consultative selling, data-driven positioning, and building client confidence through transparency. Tyler is a frequent speaker at industry conferences and webinars.

Real Advisors. Real Results.

See how advisors are using Stonewood software to win larger cases and deliver better outcomes for their clients.

An advisor was working with a prospect who was a real "do-it-yourselfer" when it came to Roth conversions. The client was converting assets up their existing tax bracket – and hadn't considered any impact to IRMAA.

With Roth Done Right, the advisor was able to show an alternate pattern that sped up the conversion to 6 years. The new structure offered $30,000 savings in conversion taxes – a 20% reduction on the prospect's conversion tax bill. The report also showed hundreds of thousands of dollars in long-term tax and IRMAA savings from the converted assets – an amount the prospect hadn't been able to quantify on his own.

Outcome

A new client with $1M in new AUM, and a $1M FIA sale to fund the conversion process.

An advisor was working with a prospect who already had assets with Ken Fisher. Fisher's team presented a 5% systematic withdrawal projection, so the advisor needed a stronger way to frame the income conversation.

Using the Annuity Alpha report, the advisor showed how an annuity could deliver over 8% in annual cash flow with lifetime income, plus a long-term care doubler. The contrast was clear enough that the prospect moved forward.

Outcome

$1.5M placed and a $100K in new business revenue.

An advisor was working with a 58-year-old couple with an established, well-funded retirement income plan, leaving an additional $3M IRA to build out a legacy for the kids. The couple's existing advisor had no real additional plan for this money, other than to keep it in their managed account and grow that money as much as possible for the kids.

Using the Legacy Done Right report, the advisor showed the need for tax planning on this $3M IRA. According to the advisor, the simple analysis "opened up the wallet" to the Roth conversion story. The advisor then used the blended Roth/Life feature in the report to show a blend of Roth Conversion assets with some Life Insurance to help maximize the client’s legacy.

Outcome

$3M in motion. The advisor picked up a $1.5M FIA sale that will be converted to Roth. And the advisor also sold a 5-Pay Protection focused IUL policy at $225,000 of premium per year.

An advisor group incorporated the Total Tax Burden report into the strategy presentation for all new prospects. They ran the tax snapshot for every new client as part of their first meeting conversation, quantifying the growing tax burden of IRA money – and illustrating the kinds of tax savings possible when working with their firm.

Starting in January of 2023, this simple analysis was presented to every single prospect who walked in the door. The goal was to differentiate their practice and drive overall revenue growth through various Roth conversion strategies.

Outcome

From 2022 to 2025, new annual AUM rose from $5M to $50M. Annual FIA sales rose from $3M to $35M. And annual life premium rose from $50K to $1M.