Neil Wilding · 03 Oct 2022 · 2 minutes

PRACTICE TRANSFORMATION

RTB In Action: $15M in New Business

Author: Neil Wilding Neil Wilding
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Have you signed up for Stonewood’s new Retirement Tax Bill program? Advisors like you are using it to prospect and close business – all by allowing savers to understand the tax bill they face in retirement.

Here’s how one advisor used RTB to drive millions of dollars in new business:

Bobby has been leveraging Stonewood’s Legislative Risk messaging on his radio show and drip email funnel, driving prospects to calculate their Retirement Tax Bills on his RTB lead page. During these shows, he drives listeners to his custom RTB landing page, where they can generate their own Retirement Tax Bill report. He’s supplemented this with TV and radio ads delivering the same message.

Over the past 4 months, this has led to hundreds of new leads, including 67 warm leads with follow-up engagement with his practice.

Even better? He has closed 18 new clients from his RTB leads.

The result? Lots of new business:
$5M in FIA  |  $10M in AUM  |  $170K in IUL target premium

Bobby said it best: “Your software and program is second to none. The best thing I ever did was use the Retirement Tax Calculator. It’s amazing, it works.”

Looking at his results, we agree!

As we finish 2022 and head into 2023, taxes are one of the biggest drivers of savings decisions for wealthier Americans. Congress is debating trillions of dollars in new tax and spending bills. Our national debt is over $30T. Higher taxes are coming – and your prospects need to be prepared. Stonewood is here to help you fully leverage the tax story.

If you haven’t experienced RTB, you owe it to yourself and your practice to learn more!

{% icon icon_set=”fontawesome-5.14.0″ name=”Alternate Arrow Circle Right” style=”SOLID” height=”20″ purpose=”decorative” title=”Alternate Arrow Circle Right icon” %}  Schedule a Demo and see RTB in Action

{% icon icon_set=”fontawesome-5.14.0″ name=”Alternate Arrow Circle Right” style=”SOLID” height=”20″ purpose=”decorative” title=”Alternate Arrow Circle Right icon” %}  Run a sample Retirement Tax Bill Report

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Neil Wilding
About the Author

Neil Wilding | COO, Stonewood Financial

Strategy expertise and training that actually moves the needle. Neil sees the big opportunities coming - and develops tools to let you take advantage of them.

Real Advisors. Real Results.

See how advisors are using Stonewood software to win larger cases and deliver better outcomes for their clients.

An advisor was working with a prospect who was a real "do-it-yourselfer" when it came to Roth conversions. The client was converting assets up their existing tax bracket – and hadn't considered any impact to IRMAA.

With Roth Done Right, the advisor was able to show an alternate pattern that sped up the conversion to 6 years. The new structure offered $30,000 savings in conversion taxes – a 20% reduction on the prospect's conversion tax bill. The report also showed hundreds of thousands of dollars in long-term tax and IRMAA savings from the converted assets – an amount the prospect hadn't been able to quantify on his own.

Outcome

A new client with $1M in new AUM, and a $1M FIA sale to fund the conversion process.

An advisor was working with a prospect who already had assets with Ken Fisher. Fisher's team presented a 5% systematic withdrawal projection, so the advisor needed a stronger way to frame the income conversation.

Using the Annuity Alpha report, the advisor showed how an annuity could deliver over 8% in annual cash flow with lifetime income, plus a long-term care doubler. The contrast was clear enough that the prospect moved forward.

Outcome

$1.5M placed and a $100K in new business revenue.

An advisor was working with a 58-year-old couple with an established, well-funded retirement income plan, leaving an additional $3M IRA to build out a legacy for the kids. The couple's existing advisor had no real additional plan for this money, other than to keep it in their managed account and grow that money as much as possible for the kids.

Using the Legacy Done Right report, the advisor showed the need for tax planning on this $3M IRA. According to the advisor, the simple analysis "opened up the wallet" to the Roth conversion story. The advisor then used the blended Roth/Life feature in the report to show a blend of Roth Conversion assets with some Life Insurance to help maximize the client’s legacy.

Outcome

$3M in motion. The advisor picked up a $1.5M FIA sale that will be converted to Roth. And the advisor also sold a 5-Pay Protection focused IUL policy at $225,000 of premium per year.

An advisor group incorporated the Total Tax Burden report into the strategy presentation for all new prospects. They ran the tax snapshot for every new client as part of their first meeting conversation, quantifying the growing tax burden of IRA money – and illustrating the kinds of tax savings possible when working with their firm.

Starting in January of 2023, this simple analysis was presented to every single prospect who walked in the door. The goal was to differentiate their practice and drive overall revenue growth through various Roth conversion strategies.

Outcome

From 2022 to 2025, new annual AUM rose from $5M to $50M. Annual FIA sales rose from $3M to $35M. And annual life premium rose from $50K to $1M.

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