Martin Ruby, FSA

Martin Ruby is founder and Chairman of Stonewood Financial. A seasoned financial industry executive, Martin has decades of experience developing, pricing and selling insurance products, and managing strategic corporate growth. A nationally-recognized public speaker and trainer, Martin is author of industry-leading books The No-Compromise Retirement Plan, The New Rules of Retirement Saving and The New Holistic Retirement. 

An actuary by background, Martin wanted to use his actuarial expertise to help American savers. In 2001, he  founded a retail annuity and insurance practice and began marketing Indexed Universal Life insurance solutions. His strategies proved so popular that other financial advisors began asking Marty to help them as they added IUL to their practices.

In response, Martin founded Stonewood Financial in 2013 to help advisors grow their practices with innovative marketing strategies, customized proposal tools, and software that helps clients better understand the value of their strategies.

Prior to founding Stonewood, Martin served as CEO of Integrity Life Insurance Companies, where he led the growth of a successful retail annuity business, cutting-edge technology platforms, and innovative product development. He has also served as head of the Life and Annuity Industry Group for Channel Point Technology, and in several senior executive positions for Capital Holding Corporation (now part of AEGON).

Martin is a Fellow of the Society of Actuaries (FSA). He holds an MBA from Bellarmine College and a B.S. from Purdue University.

A dedicated community leader, Martin has served on numerous boards in the Greater Louisville region. His service includes Chairman of the Board of Trustees for Jewish Hospital, and President of the Board of Trustees for both the Temple Adath Israel Brith Sholom and the Louisville Jewish Community Center. Martin has also served on the boards of the Louisville Fund for the Arts and Louisville Metro United Way.


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