About Us

We Build Tools
That Help You Grow

Stonewood Financial started with a simple idea: complex things can be made simple and meaningful. We build software, marketing programs, and training specifically for independent financial advisors who want to grow their practice and better serve their clients.

We Build ToolsThat Help You Grow We Build ToolsThat Help You Grow
Our Mission

We're Not an IMO.
That's the Point.

No commission share. No product push. No conflicts. We build tools you use with any carrier, through any IMO, on your terms.

LEARN HOW IT WORKS

What Stonewood Does

  • Delivers client-facing software and tools
  • Zero commission involvement
  • Works with your favorite carriers and IMOs
  • Partners with your IMO to grow your practice

What an IMO Does

  • Partners with Stonewood to grow your practice
  • Distributes carrier products
  • Shares in commissions
  • Competes with other IMOs for your business

Reports Generated

Advisors Trained

Resources Downloaded

Industry Partners

Leadership team

Meet Our Leadership

Our leaders have run insurance companies, worked at the White House, and built wholesale teams throughout the financial industry. Learn more about Becky Ruby Swansburg, Neil Wilding, and Martin Ruby below.

Meet The Team

We Work With the Partners You Trust

Meet The Team

Ready To See Stonewood In Action?

See how Roth Done Right, Annuity Alpha, and our lead gen tools can work for your clients.