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Training & Coaching To Transform Your Practice

Stonewood training is built around one goal: Help you improve how you evaluate, communicate, and close business with your clients.

Live conferences, coaching, and on-demand learning are all designed to teach you new strategies and how to implement them for practice growth.

Training webinar preview
Free Study Group Replay

How Stonewood Advisors Stay Ahead of the Next Planning Conversation.

Watch a recent Stonewood Study Group focused on the legacy planning conversation. You’ll see how Stonewood helps advisors break down timely planning topics, client conversation angles, and practical strategies you can put to use immediately.

Advisors in a Stonewood Study Group session
Study Group
Replay
Timely planning topics
Real client conversation angles
Practical strategies you can use

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Advisors Trained

Trainings a Year

In the Industry

Built for Advisors
Focused on Growth

  • Learn new tax, income, and legacy strategies
  • Improve confidence in client conversations
  • Quickly implement what you learn
  • Build a more scalable practice

Training Designed for Real Results

Innovate Summit Conference

The industry’s leading practice development conference. Innovate is where advisors go to learn what’s working now - from tax strategies and income approaches to marketing systems and sales ideas.

  • Learn directly from industry leaders
  • Dive deep into tax, income, and planning strategies
  • Walk away with ideas you can apply immediately
Designed for advisors who want to stay ahead of the competition.

Virtual Events & Training Library

The industry’s top training - now from the comfort of your home or office. Access virtual events and on-demand courses that cover sales strategies, client conversations, prospecting ideas, and report best practices.

  • Learn at your own pace
  • Train your entire team
  • Revisit key concepts anytime
Continuous learning - without leaving your office.

Study Group
Calls

Monthly calls focused on what’s new and what matters. Join Stonewood experts to stay updated on legislative changes, sales ideas, and planning strategies that impact your clients.

  • Monthly live sessions
  • Industry updates and real-world insights
  • Ongoing education to stay sharp
Join the community and learn with your peers.

One-on-One
Coaching

Personalized support tailored to your practice. Stonewood coaching helps you apply strategies based on your specific clients, goals, and challenges.

  • Practice development guidance
  • Marketing and positioning support
  • Case design and meeting preparation
Get clarity on real client scenarios.

Real Results from Real Advisors

Proven Training Impact

$1.2M client acquisition. $50K IUL premium. Doubled FIA sales. Renewed passion for the business after 25+ years. That's what practice-ready training looks like.

Why Advisors Choose Stonewood Training

  • Leading industry experts sharing their insights
  • Real-world applications you can implement fast
  • Tax, income and legacy strategies
  • Designed for independent advisors looking to grow

Included With Your Membership

  • Innovate Summit Conference
  • Online trainings and resources
  • Monthly Study Group calls
  • One-on-one coaching and case support

What Advisors Say

The Stonewood approach has changed the way that I approach the IUL conversation with our clients. Last week we closed $150,590 in 1st year premium on 5 different 5 pay IULs. This IUL story has given me the words and the conviction to present 5 pays to my clients who have been interested in long term care but thought it was too expensive. I am still learning and growing and my goal is to write 30 to 40 more policies this year.

James

Thought you would like to hear that the workshop had an immediate positive effect on my business, specifically how to frame the importance of a Roth conversion. I brought a new client onboard today for $1.2M in new assets ($730k going to FIA) using nuggets I gained from the workshop. Needless to say the membership is already paid for! Thanks again, really look forward to working with your team.

Chris

Also, I recorded a podcast with Dereck Blair yesterday, and he thanked Stonewood for completely transforming his practice. He said since meeting us in 2019, he's averaged between $350k and $500k in IUL target premium each year, whereas before he could barely top $50k a year.

Dereck

"I love your videos!"

Anthony

These ideas aren't new to me, but the philosophy and methodology from Stonewood has given me a brand new approach. It's given me a new lease on life in my 25+ year career.

Ronald

Amazing training! New tools available to us - all content is quite amazing!

Michelle

Very happy with coaching support on two large cases.

Donald

He said since he came to the C1 event in June, he's completely (and finally) ramped up his life production, he said since June he's gone from zero life production to C1's #21 life producer. He said he expects to be top 10 if not top 5 next year. And yes, he said he's told Rene that we were the ones who gave him the tools to do it! Great success story for C1.

Erik

The one thing I can share that is successful is that my practice has gotten to the point where a lot of people that we have helped, especially with life insurance planning, are recommending us to others even without me having a plan to follow-up and ask for these recommendations (which we should be doing as part of our process). I believe that using what I have learned using the approach as an RIA/Fiduciary/planning/education focus and how life insurance fits for planning for a client has made a difference. Just this past week we got 4 referrals on this alone and we are a small office, so that is a big number for us.

Duane

I've been in the business using IUL for a while now, but the training in KY allowed me to put it into practice more effectively, and successfully navigate questions & objections from the client. It led to a 10 Pay IUL with 50k target.

Kevin

Closed a $6k target premium after working on a case with Matthew on Thursday.

Tom

Financial Advisor Training & Coaching Programs

Stonewood’s training and coaching programs help independent advisors grow, with live conferences, on-demand courses, study groups, and one-on-one coaching built around one goal: improve how you evaluate, communicate, and close business with your clients.

More than 8,000 advisors have trained with Stonewood. This is practice-growth training you can put to work in your next client meeting.

Built for advisors who already have a practice

Most financial advisor training programs are designed to help someone become an advisor. They are licensing and onboarding tracks, focused on passing exams and learning the basics in your first year on the job.

Stonewood’s training is for the growth-minded advisor, the one who is already licensed, already running an independent practice, and looking to expand. . It teaches you new tax, income, and legacy strategies, sharpens how you handle client conversations, and helps you implement what you learn quickly so it shows up in your production.

If you’re an  advisor who wants to evaluate cases more clearly, communicate with more confidence, and close more business, Stonewood is for you. 

 

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What the training and coaching programs include

Stonewood’s financial advisor training and coaching programs are practice-growth education for independent advisors. They include the Innovate Summit conference, a virtual events and on-demand training library, monthly study group calls, and one-on-one coaching, all focused on tax, income, and legacy strategy, client communication, and closing. Training is included with membership.

The programs are built in four formats so you can learn the way that fits your practice.

 

Innovate Summit conference

The industry’s leading practice-development conference, and where advisors go to learn what is working now, from tax strategies and income approaches to marketing systems and sales ideas. You learn directly from industry leaders, go deep on planning strategy, and walk away with ideas you can apply the week you get home.

Virtual events and training library

Top training from your home or office, on demand. Access virtual events and recorded courses covering sales strategies, client conversations, prospecting ideas, and report best practices. Learn at your own pace, train your whole team, and revisit any concept when you need it.

Monthly study group calls

Live monthly sessions focused on what is new and what matters. Join Stonewood experts to stay current on legislative changes, sales ideas, and planning strategies that affect your clients, and learn alongside a community of peers working on the same things you are.

One-on-one coaching

Personalized support tailored to your practice. Coaching helps you apply strategies to your specific clients, goals, and challenges, with practice-development guidance, marketing and positioning support, and hands-on help with case design and meeting preparation. It is where the strategy meets your real client scenarios.

Why this training drives real results

A conference you forget by Monday does not grow a practice. Stonewood’s programs are built so the learning sticks and gets used. You learn a strategy at Innovate or on a study group call, you revisit it in the training library, and you bring it into a real case with a coach. That loop, from idea to implementation, is what turns training into production.

The focus stays practical the whole way through: how to evaluate a client’s situation, how to communicate it clearly, and how to close. Advisors describe the result as both growth and renewed energy for the business, even decades into their careers.

 

Real results from real advisors

One advisor pointed to a $1.2M client acquisition, a $50K IUL premium case, and doubled FIA sales after putting Stonewood’s training to work, along with something harder to measure: renewed passion for the business after more than 25 years in it.

Results vary by advisor, market, and effort. This is one advisor’s experience, shared for illustration, and not a promise of similar outcomes.

Stonewood has trained more than 8,000 advisors, and its training sits alongside a software suite that has run over 214,000 client reports.

Why advisors choose Stonewood training

The draw is a combination most programs cannot offer: leading industry experts sharing what is actually working, real-world applications you can implement fast, a curriculum centered on tax, income, and legacy strategy, and a design built specifically for independent advisors who want to grow rather than for new hires learning the basics.

We’re not an IMO. That’s the point.

Stonewood delivers proven sales and practice-growth programs to advisors ready to grow. We are not an IMO. We do not distribute products, or require you to move business through us to access the training.

That independence keeps the coaching focused on your practice. The strategies, the cases, and the client relationships stay yours, and the training is there to help you serve them better.

 

A note on the training

Stonewood’s training and coaching are practice-development education for advisor use. We are not CPAs, and the training does not provide tax or legal advice for any specific client. Strategy discussions are educational, and specific tax or legal decisions for a client should run through that client’s qualified tax, investment,  or legal professional. Results an advisor experiences can vary based on practice, market, and effort.

Stonewood training vs. a the rest

Stonewood training combines the most important practice-growth concepts all in one place. While some training helps new advisors get licensed or established advisors develop a single area of expertise, Stonewood training covers tax and income strategies across your entire pipeline, from “nice to meet you” to “nice doing business with you.”.

Capability Stonewood Training Other trainings
Who it is for Established independent advisors Varies
Goal Practice growth and closing Licensing, onboarding or single strategy
CE Credits No Varies
Tax, income, and legacy strategy Core focus Varies
One-on-one practice coaching Included Varies
Requires Membership Yes, but non-Members can join as guests Usually yes

How to get Stonewood training and coaching

Training and coaching are included with Stonewood membership. The Innovate Summit conference, the online training library, monthly study group calls, and one-on-one coaching and case support come with the membership tiers, alongside the software and marketing tools. The Premium+ Membership is $329 per month, or $3,200 per year, and the Annuity and IUL memberships are $229 per month, or $2,200 per year. All tiers carry a one-time $329 setup fee, and every membership includes licenses and training access for your entire team.

The fastest way to see whether it fits your practice is to schedule a short demo, or become a member and get registered for the next event.

Frequently asked questions

Transform how you grow your practice

See how Stonewood’s training and coaching fit your practice. Schedule a short demo, or become a member and get registered for the next event.